Simplify how wealth is understood, protected, and passed on.

Trusty helps individuals and families get clear on what they own, understand their estate plan, align with those they trust, and make smarter and clear decisions—now and for the future.

Our origin story

Trusty started with a simple gesture—a thank-you gift. After exiting his first tech venture, our founder, Randy, bought his wife a bracelet. When he went to store the certificate of authenticity in their “important documents” drawer, he realized how chaotic it had become. It was packed with appraisals, receipts, and outdated estate documents—all scattered and hard to track. He doubted his wife, let alone an executor, would know where to find any of it.

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That sparked an idea: what if there were a simple, secure way to organize the assets that matter beyond a paper list or spreadsheet?

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As he began building the need for Trusty became even clearer through the loss of a close relative. During a stressful and emotional time, Randy saw how disorganized estate details and unclear wishes create confusion and tension—right when families need clarity the most.

What began as a way to catalog luxury became something much more—a way to protect, connect, and pass things on with intention.

A clear picture of your estate

Your estate is more than a list of assets—it’s what you’ve built, what you value, and what you want passed on. Trusty brings it all together in one secure place, so you and those you trust can see the full picture with clarity.
As we grow, Trusty will become the go-to tool for understanding your estate, staying in sync with your advisors, and unlocking new ways to protect or activate your wealth. This is our vision:

Catalog

Capture investments with AI

Use AI to capture a family’s investments across physical, financial, and digital categories.

Track

Monitor changes in asset values

A combo of integrations, AI and white glove appraisals ensures you know how Loaded you are over time.

Plan

Assign to heirs or auction

Ensure wealth is transferred to the people you care about most or sold by auction.

Protect

Insurance tracking and coverage

Connect with your current insurance provider to identify and close gaps in coverage.

Borrow

Unlock liquidity with ease

Borrowing against your curated assets using your authenticated appraisals and proof of ownership.

Leadership

Randy Frisch, CEO

Randy is a seasoned entrepreneur and the visionary behind Trusty. With a track record of building successful tech ventures, he created Trusty to simplify wealth and legacy management for individuals and families.

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A proud husband, father of three, and Toronto Maple Leafs fan, Randy finds balance at his Muskoka cottage with his family and their dog, Kobe. His mission is to make managing wealth seamless and intuitive for generations to come.

Sahab Yazdani, Head of Engineering

Sahab Yazdani is a seasoned technical leader with extensive experience building and scaling software that powers businesses. Before joining Trusty, he spent years at TWG, where he played a pivotal role in delivering cutting-edge solutions before its acquisition by Deloitte.

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As Head of Engineering of Trusty, Sahab has been instrumental in shaping the platform from the ground up, drawing on his expertise as Co-Founder of Quadratica, a leading software agency. When he isn't adding new features he's keeping his three kids busy and thinking of their success and wealth one day!

Trent Jorgensen, Head of Product and Customer Experience

Trent, originally from New Zealand, is a seasoned product creator with over a decade of experience building financial planning platforms trusted by advisors worldwide. At Trusty, he applies his expertise in SaaS and customer success to craft intuitive, data-rich solutions that simplify wealth and legacy management.

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Now based in Toronto, Trent brings a global perspective and a passion for building products that people love.

Our core values

Trust & Security

We protect your data and assets with the highest standards of encryption and privacy. Everything we do is rooted in trust-it’s in our name.

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Intuitive Innovation

Tech should be powerful—but simple. We build smart tools that feel effortless to use and meaningful.

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Adding Value

Trusty is more than a place to track assets and store docs. It helps you secure, understand, and pass on what matters—so your legacy is protected and prepared.

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Partner with Trusty

Connect with our partnership team to learn how Trusty can enhance your services and bring peace of mind to those you serve.

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